Larry Hnetka Goes HMmmm

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Paperwrap turns into an origami tree. Innovative solution to wrap 100% post consumer waste copy paper packages. Idea developed by Vancouver creative firm Change and printed by Hemlock Printers.

Glad to see my old pal Frits Kouwehoven and the brothers Kouwehoven at Hemlock Printers continue to lead the Vancouver printing industry.

The Problem: how to make the wrapper on Harbour/100 copy paper, (100% post consumer waste copy paper), stand out and highlight the environmentally friendly features of the product.

The Solution: a wrapper that folds origami-like into tree for your desk.

[Click on photo at right for larger view.]

Tapping the creativity of “socially conscious” Vancouver ad agency Change, Harbour/100 copy paper’s new wrapper not only solved this problem but is an engaging and interactive solution.

You don’t have to immediately chuck the wrapper away. The origami tree is fun to make as serves as a constant reminder of trees being saved. A .pdf file of the origami tree is available here.

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Woman Linotype operator. I don't recall ever seeing women in the print shops. When several Linotype machines would be in the same room, the noise was a problem.

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Linotype operator close-up. These guys would sit and punch out type so quickly it made today's wordprocessors look slow. In the early days, they used handwritten copy but mostly they typeset from typewritten copy.

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The copy you submitted usually had been edited and proofread many times. Once it got into the typesetter's hands, he punched out exactly what was placed before him. You received galleys of typewritten copy to proofread. Every change you made cost a lot because to correct a typographical error, the typesetter had to go back in and reset the correction which bumped out the rest of the type.

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After the Linotype operator typeset your copy, you received galley copies to proofread (and theoretically not to edit at that point). Once approved, the galley type went into the layout department where the copy was literally 'pasted up' on to sheets. Once approved these paste-ups then would go into the actual print process where they usually were printed on a variety of printing press depending upon the size of the publication and the number of copies being printed.

This entry was posted on Monday, February 12th, 2007 at 4:26:38 AM and is filed under WEBSTUFF. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.